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Volume 28; Issue 4
Main
Health Marketing Quarterly
Volume 28; Issue 4
Health Marketing Quarterly
Volume 28; Issue 4
1
Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles
Deshpande, Sameer
,
Rundle-Thiele, Sharyn
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 129 KB
Your tags:
english, 2011
2
Impact of Locus of Control on Health Message Effectiveness
Kong, Ying
,
Shen, Fuyuan
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 322 KB
Your tags:
english, 2011
3
Physician Switching After Drug Request Refusal
Lee, Doohee
,
Begley, Charles E.
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 144 KB
Your tags:
english, 2011
4
Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising
Ball, Jennifer Gerard
,
Manika, Danae
,
Stout, Patricia
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 91 KB
Your tags:
english, 2011
5
Editorial Board EOV
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 54 KB
Your tags:
english, 2011
6
Are Pharmaceutical Marketing Decisions Calibrated to Communications Effects?
Cavusgil, Erin
,
Calantone, Roger
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 106 KB
Your tags:
english, 2011
7
An Exploratory Study of Adolescent Female Reactions to Direct-to-Consumer Advertising: The Case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
,
Cashman, Rebecca
,
Voytek, Chelsea D.
,
Baker, Jillian L.
,
Brawner, Bridgette M.
,
Frank, Ian
Journal:
Health Marketing Quarterly
Year:
2011
Language:
english
File:
PDF, 87 KB
Your tags:
english, 2011
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