81

The role of confidence in attitude--intention and beliefs--attitude relationships

Year:
2009
Language:
english
File:
PDF, 285 KB
english, 2009
83

Tailor-made single-item measures of doubly concrete constructs

Year:
2009
Language:
english
File:
PDF, 278 KB
english, 2009
85

Celebrity trait transference: when brands pick up endorsers' personality traits

Year:
2017
Language:
english
File:
PDF, 689 KB
english, 2017
95

Construct heterogeneity and proliferation in advertising research

Year:
2019
Language:
english
File:
PDF, 1.46 MB
english, 2019