1

Fee or free? How much to add on for an add-on

Gila E. Fruchter, Eitan Gerstner, Paul W. Dobson
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 200 KB
english, 2011
2

Predicting product life cycle patterns

Yair Orbach, Gila E. Fruchter
Journal:
Marketing Letters
Year:
2014
Language:
english
File:
PDF, 648 KB
english, 2014
3

Dynamic pricing for subscription services

Fruchter, Gila E., Sigué, Simon P.
Journal:
Journal of Economic Dynamics and Control
Year:
2013
Language:
english
File:
PDF, 434 KB
english, 2013
4

The Many-Player Advertising Game

Gila E. Fruchter
Journal:
Management Science
Year:
1999
Language:
english
File:
PDF, 402 KB
english, 1999
5

Matching Product Attributes To Celebrities Who Reinforce the Brand

Zwilling, Moti, Fruchter, Gila E.
Journal:
Journal of Advertising Research
Year:
2013
Language:
english
File:
PDF, 296 KB
english, 2013
6

Oligopoly advertising strategies with market expansion

Gila E. Fruchter
Journal:
Optimal Control Applications and Methods
Year:
1999
Language:
english
File:
PDF, 107 KB
english, 1999
10

The Many-Player Advertising Game

Fruchter, Gila E.
Journal:
Management Science
Year:
1999
Language:
english
File:
PDF, 71 KB
english, 1999
11

Closed-Loop Advertising Strategies in a Duopoly

Gila E. Fruchter and Shlomo Kalish
Journal:
Management Science
Year:
1997
Language:
english
File:
PDF, 437 KB
english, 1997
12

Fee or free? How much to add on for an add-on

Gila E. Fruchter, Eitan Gerstner and Paul W. Dobson
Journal:
Marketing Letters
Year:
2011
Language:
english
File:
PDF, 1.41 MB
english, 2011
16

Dynamic brand-image-based production location decisions

Gila E. Fruchter, Eugene D. Jaffe, Israel D. Nebenzahl
Journal:
Automatica
Year:
2006
Language:
english
File:
PDF, 262 KB
english, 2006
18

Optimal management of fringe entry over time

Gila E. Fruchter, Paul R. Messinger
Journal:
Journal of Economic Dynamics and Control
Year:
2003
Language:
english
File:
PDF, 328 KB
english, 2003
19

A dual control problem and application to marketing

Gila E. Fruchter
Journal:
European Journal of Operational Research
Year:
2001
Language:
english
File:
PDF, 170 KB
english, 2001
20

Generalized zero sets location and absolute robust stabilization of continuous nonlinear control systems

Gila Fruchter
Journal:
Automatica
Year:
1991
Language:
english
File:
PDF, 884 KB
english, 1991
21

Dynamic promotional budgeting and media allocation

Gila E. Fruchter, Shlomo Kalish
Journal:
European Journal of Operational Research
Year:
1998
Language:
english
File:
PDF, 954 KB
english, 1998
23

Dynamic properties of cardiovascular systems

Gila Fruchter, Shlomo Ben-Haim
Journal:
Mathematical Biosciences
Year:
1992
Language:
english
File:
PDF, 756 KB
english, 1992
26

ADVERTISING IN A COMPETITIVE PRODUCT LINE

FRUCHTER, GILA E.
Journal:
International Game Theory Review
Year:
2001
Language:
english
File:
PDF, 196 KB
english, 2001
27

Research Note: Overselling with Opportunistic Cancellations

Biyalogorsky, Eyal, Carmon, Ziv, Fruchter, Gila E., Gerstner, Eitan
Journal:
Marketing Science
Year:
1999
Language:
english
File:
PDF, 115 KB
english, 1999
28

A Utility-Based Diffusion Model Applied to the Digital Camera Case

Orbach, Yair, Fruchter, Gila E.
Journal:
Review of Marketing Science
Year:
2010
Language:
english
File:
PDF, 410 KB
english, 2010
29

Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective

Fruchter, Gila E., Zhang, Z. J.
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 194 KB
english, 2004