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1

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Gordon, Brett R., Zettelmeyer, Florian, Bhargava, Neha, Chapsky, Dan

Journal:

Marketing Science

Year:

2019

Language:

english

File:

PDF, 2.65 MB

english, 2019

2

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Gordon, Brett R, Goldfarb, Avi, Li, Yang

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 207 KB

english, 2013

3

Marketing and politics: Models, behavior, and policy implications

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 180 KB

english, 2012

4

An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition

Li, Yang, Gordon, Brett R., Netzer, Oded

Journal:

Marketing Science

Year:

2018

Language:

english

File:

PDF, 1.86 MB

english, 2018

5

Beyond Two Minds: Cognitive, Embodied, and Evaluative Processes in Creativity

Leschziner, Vanina, Brett, Gordon

Journal:

Social Psychology Quarterly

Year:

2019

Language:

english

File:

PDF, 261 KB

english, 2019

6

Inefficiencies in Digital Advertising Markets

Gordon, Brett R., Jerath, Kinshuk, Katona, Zsolt, Narayanan, Sridhar, Shin, Jiwoong, Wilbur, Kenneth C.

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 374 KB

2020

7

The Effects of Resistance Exercise Training on Anxiety: A Meta-Analysis and Meta-Regression Analysis of Randomized Controlled Trials

Gordon, Brett R., McDowell, Cillian P., Lyons, Mark, Herring, Matthew P.

Journal:

Sports Medicine

Year:

2017

Language:

english

File:

PDF, 834 KB

english, 2017

8

Fifty years of post-war planning

Cullingworth, Barry, Cherry, Gordon E., Sheail, John, Wannop, Urlan, Ravetz, Alison, Hall, Peter, Brett, Lionel, Lord Esher, Brett, Michael, Rydin, Yvonne, Cullingworth, Barry

Journal:

Town Planning Review

Year:

1994

Language:

english

File:

PDF, 2.80 MB

english, 1994

9

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Gordon, Brett R.

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 401 KB

english, 2009

10

Consumers in mental health service leadership: A systematic review

Scholz, Brett, Gordon, Sarah, Happell, Brenda

Journal:

International Journal of Mental Health Nursing

Year:

2017

Language:

english

File:

PDF, 270 KB

english, 2017

11

The role of volunteer organizations in leadership skill development

Gordon, Pamela Ann, Gordon, Brett Anthony

Journal:

Journal of Management Development

Year:

2017

Language:

english

File:

PDF, 369 KB

english, 2017

12

Association of Efficacy of Resistance Exercise Training With Depressive Symptoms

Gordon, Brett R., McDowell, Cillian P., Hallgren, Mats, Meyer, Jacob D., Lyons, Mark, Herring, Matthew P.

Journal:

JAMA Psychiatry

Year:

2018

Language:

english

File:

PDF, 342 KB

english, 2018

13

Methylnaltrexone for the treatment of opioid-induced constipation and gastrointestinal stasis in intensive care patients. Results from the MOTION trial

Patel, Parind B., Brett, Stephen J., OâCallaghan, David, Anjum, Aisha, Cross, Mary, Warwick, Jane, Gordon, Anthony C.

Journal:

Intensive Care Medicine

Year:

2020

Language:

english

File:

PDF, 978 KB

english, 2020

14

Advertising Effects in Presidential Elections

Gordon, Brett R., Hartmann, Wesley R.

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 361 KB

english, 2013

15

Book reviews

Campbell, Gordon, Newey, Vincent, Jones, Chris, Baker, William, Brett, R.L., Davies, James A., Bacon, Alan, Wilde, Alan, Shaw, Valerie, Faulkner, Peter

Journal:

Year:

1983

Language:

english

File:

PDF, 1.49 MB

english, 1983

16

Foreword —Revisiting the Workshop on Quantitative Marketing and Structural Econometrics

Gordon, Brett R., Thomadsen, Raphael, Bradlow, Eric T., Dubé, Jean-Pierre, Staelin, Richard

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 143 KB

english, 2011

17

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes

Gordon, Brett R., Sun, Baohong

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 386 KB

english, 2015

18

Competitive Strategy for Open Source Software

Kumar, Vineet, Gordon, Brett R., Srinivasan, Kannan

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 316 KB

english, 2011

19

dLow Temperature of formation of Nickel Germanide by reaction of Nickel and Crystalline Germanium

Algahtani, Fahid, Leech, Patrick W, Reeves, Geoffrey K, Holland, Anthony S, Blackford, Mark, Thorogood, Gordon, McCallum, Jeffrey C, Johnson, Brett C

Journal:

MRS Proceedings

Year:

2014

Language:

english

File:

PDF, 8.05 MB

english, 2014

20

Fifty Years of Post-War Planning [with Comments]

Gordon E. Cherry, John Sheail, Urlan Wannop, Alison Ravetz, Peter Hall, Lionel Brett, Michael Brett, Yvonne Rydin and Barry Cullingworth

Journal:

Town Planning Review

Year:

1994

Language:

english

File:

PDF, 4.34 MB

english, 1994

21

Physical activity intensity can be accurately monitored by smartphone global positioning system ‘app’

Gordon, Brett Ashley, Bruce, Lyndell, Benson, Amanda Clare

Journal:

European Journal of Sport Science

Year:

2015

Language:

english

File:

PDF, 716 KB

english, 2015

22

[American Institute of Aeronautics and Astronautics AIAA SPACE and Astronautics Forum and Exposition - Orlando, FL ()] AIAA SPACE and Astronautics Forum and Exposition - Processing Infrared Imagery of the SpaceX Falcon First Stage Reentry During CRS-4 Mission

Spisz, Thomas S., Taylor, Jeff C., Gibson, David, Kennerly, Steve, Osei-Wusu, Kwame, Scriven, Gordon, Pottebaum, Tait, Horvath, Thomas J., Schwartz, Richard, Tack, Steven, Bush, Brett

Language:

english

File:

PDF, 4.80 MB

english

23

Associations between grip strength and generalized anxiety disorder in older adults: Results from the Irish longitudinal study on ageing

Gordon, Brett R., McDowell, Cillian P., Lyons, Mark, Herring, Matthew P.

Journal:

Journal of Affective Disorders

Year:

2019

Language:

english

File:

PDF, 247 KB

english, 2019

24

Physical Activity and Anxiety: A Systematic Review and Meta-analysis of Prospective Cohort Studies

McDowell, Cillian P., Dishman, Rodney K., Gordon, Brett R., Herring, Matthew P.

Journal:

American Journal of Preventive Medicine

Year:

2019

Language:

english

File:

PDF, 910 KB

english, 2019

25

Thermally-controlled color gradient for fossils and associated sediments: implications for paleoecology

Baird, Gordon C., Lyons, Timothy W., Brett, Carlton E.

Journal:

The Paleontological Society Special Publications

Year:

1992

Language:

english

File:

PDF, 179 KB

english, 1992

26

Statistical mechanics of the periodic Benjamin–Ono equation

Blower, Gordon, Brett, Caroline, Doust, Ian

Journal:

Journal of Mathematical Physics

Year:

2019

Language:

english

File:

PDF, 1.14 MB

english, 2019

27

3D textile structures with integrated electroactive electrodes for wearable electrochemical sensors

Farajikhah, Syamak, Choi, Jaecheol, Esrafilzadeh, Dorna, Underwood, Jenny, Innis, Peter C, Paull, Brett, Wallace, Gordon G

Journal:

Journal of the Textile Institute

Year:

2020

Language:

english

File:

PDF, 3.42 MB

english, 2020

28

Exercise Supervision Is Important for Cardiometabolic Health Improvements

Hunter, Jayden R., Gordon, Brett A., Bird, Stephen R., Benson, Amanda C.

Journal:

The Journal of Strength and Conditioning Research

Year:

2020

File:

PDF, 551 KB

2020

29

The right tool for the job: problems and solutions in visualizing sociological theory

Brett, Gordon, Silver, Daniel, Beelen, Kaspar

Journal:

Journal for the Theory of Social Behaviour

Year:

2020

File:

PDF, 4.00 MB

2020

30

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 223 KB

english, 2008

31

Engaging fathers in child protection services: A review of factors and strategies across ecological systems

Derrick M. Gordon, Arazais Oliveros, Samuel W. Hawes, Derek K. Iwamoto, Brett S. Rayford

Journal:

Children and Youth Services Review

Year:

2012

Language:

english

File:

PDF, 556 KB

english, 2012

32

Sequence stratigraphy and a revised sea-level curve for the Middle Devonian of eastern North America

Carlton E. Brett, Gordon C. Baird, Alexander J. Bartholomew, Michael K. DeSantis, Charles A. Ver Straeten

Journal:

Palaeogeography, Palaeoclimatology, Palaeoecology

Year:

2011

Language:

english

File:

PDF, 7.04 MB

english, 2011

33

Symmetrical and upward shallowing cycles in the Middle Devonian of New York State and their implications for the punctuated Aggradational Cycle Hypothesis

Brett, Carlton E., Baird, Gordon C.

Journal:

Paleoceanography

Year:

1986

Language:

english

File:

PDF, 1.01 MB

english, 1986

34

Does AMD Spur Intel to Innovate More?

Ronald L. Goettler and Brett R. Gordon

Journal:

Journal of Political Economy

Year:

2011

Language:

english

File:

PDF, 1.09 MB

english, 2011

35

Characterization of Cannabis sativa allergens

Nayak, Ajay P., Green, Brett J., Sussman, Gordon, Berlin, Noam, Lata, Hemant, Chandra, Suman, ElSohly, Mahmoud A., Hettick, Justin M., Beezhold, Donald H.

Journal:

Annals of Allergy, Asthma & Immunology

Year:

2013

Language:

english

File:

PDF, 963 KB

english, 2013

36

Competition and product innovation in dynamic oligopoly

Goettler, Ronald L., Gordon, Brett R.

Journal:

Quantitative Marketing and Economics

Year:

2014

Language:

english

File:

PDF, 1.32 MB

english, 2014

37

The influence of age and exercise modality on growth hormone bioactivity in women

Gordon, Scott E., Kraemer, William J., Looney, David P., Flanagan, Shawn D., Comstock, Brett A., Hymer, Wesley C.

Journal:

Growth Hormone & IGF Research

Year:

2014

Language:

english

File:

PDF, 718 KB

english, 2014

38

Multiplicity of equilibria and information structures in empirical games: challenges and prospects

Borkovsky, Ron N., Ellickson, Paul B., Gordon, Brett R., Aguirregabiria, Victor, Gardete, Pedro, Grieco, Paul, Gureckis, Todd, Ho, Teck-Hua, Mathevet, Laurent, Sweeting, Andrew

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 207 KB

english, 2015

39

A New Approach to Estimating the Production Function for Housing

Dennis Epple, Brett Gordon and Holger Sieg

Journal:

American Economic Review

Year:

2010

Language:

english

File:

PDF, 1.56 MB

english, 2010

40

New perspectives on transitions between ecological-evolutionary subunits in the “type interval” for coordinated stasis

IV, James J. Zambito, Brett, Carlton E., Baird, Gordon C., Kolbe, Sarah E., Miller, Arnold I.

Journal:

Year:

2012

Language:

english

File:

PDF, 887 KB

english, 2012

41

Host‐specific acrothoracid barnacles on Middle Devonian platyceratid gastropods

Baird, Gordon C., Brett, Carlton E., Tomlinson, Jack T.

Journal:

Historical Biology

Year:

1990

Language:

english

File:

PDF, 1.85 MB

english, 1990

42

Marine mammals trace anthropogenic structures at sea

Russell, Deborah J.F., Brasseur, Sophie M.J.M., Thompson, Dave, Hastie, Gordon D., Janik, Vincent M., Aarts, Geert, McClintock, Brett T., Matthiopoulos, Jason, Moss, Simon E.W., McConnell, Bernie

Journal:

Current Biology

Year:

2014

Language:

english

File:

PDF, 420 KB

english, 2014

43

At the Movies: An Unobtrusive Study of Arousal-Attraction

Cohen, Brett, Waugh, Gordon, Place, Karen

Journal:

The Journal of Social Psychology

Year:

1989

Language:

english

File:

PDF, 264 KB

english, 1989

44

Logarithmic Sobolev inequalities and spectral concentration for the cubic Schrödinger equation

Blower, Gordon, Brett, Caroline, Doust, Ian

Journal:

Stochastics An International Journal of Probability and Stochastic Processes

Year:

2014

Language:

english

File:

PDF, 188 KB

english, 2014

45

[ACM Press the 28th ACM International Conference - São Carlos, São Paulo, Brazil (2010.09.27-2010.09.29)] Proceedings of the 28th ACM International Conference on Design of Communication - SIGDOC '10 - Reviewing the research on distance education and e-learning

Mehlenbacher, Brad, Holstein, Krista, Gordon, Brett, Khammar, Khalil

Year:

2010

Language:

english

File:

PDF, 660 KB

english, 2010

46

Microbial communities reflect temporal changes in cyanobacterial composition in a shallow ephemeral freshwater lake

Woodhouse, Jason Nicholas, Kinsela, Andrew Stephen, Collins, Richard Nicholas, Bowling, Lee Chester, Honeyman, Gordon L, Holliday, Jon K, Neilan, Brett Anthony

Journal:

The ISME Journal

Year:

2015

Language:

english

File:

PDF, 1.29 MB

english, 2015

47

[ASME ASME/STLE 2007 International Joint Tribology Conference - San Diego, California, USA (October 22–24, 2007)] ASME/STLE 2007 International Joint Tribology Conference, Parts A and B - Diesel Engine Turbocharger Rebuild and Experimental Testing

Kirk, R. Gordon, Sterling, John, Utara, Ryan, Biggins, Gray, Hodge, David, Johnson, Stephen, Dean, Jason, Mastropieri, Brett, Fernandez, Leopoldo, Mehta, Rumeet, Miles, Thomas, Chen, Feng, Johnson, An

Year:

2007

Language:

english

File:

PDF, 53 KB

english, 2007

48

Special Issue on the 8th Triennial Invitational Choice Symposium: Key Largo, 2010 || Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman and Oleg Urminsky

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1.26 MB

english, 2012

49

Hill's spectral curves and the invariant measure of the periodic KdV equation

Blower, Gordon, Brett, Caroline, Doust, Ian

Journal:

Bulletin des Sciences Mathématiques

Year:

2016

Language:

english

File:

PDF, 462 KB

english, 2016

50

Regulation of gill claudin paralogs by salinity, cortisol and prolactin in Mozambique tilapia (Oreochromis mossambicus)

Tipsmark, Christian K., Breves, Jason P., Rabeneck, D. Brett, Trubitt, Rebecca T., Lerner, Darren T., Grau, E. Gordon

Journal:

Comparative Biochemistry and Physiology Part A: Molecular & Integrative Physiology

Year:

2016

Language:

english

File:

PDF, 1.56 MB

english, 2016

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