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51

Product Innovation and Teenage Alcohol Consumption: The Case of Wine Coolers

Marvin E. Goldberg, Gerald J. Gorn and Anne M. Lavack

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 2.24 MB

english, 1994

52

Editorial

Dipankar Chakravarti, Gerald J. Gorn and Eric J. Johnson

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 103 KB

english, 1995

53

Heightening Adolescent Vigilance toward Alcohol Advertising to Forestall Alcohol Use

Marvin E. Goldberg, Keith E. Niedermeier, Lori J. Bechtel and Gerald J. Gorn

Journal:

Journal of Public Policy & Marketing

Year:

2006

Language:

english

File:

PDF, 2.86 MB

english, 2006

54

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings

Gorn, Gerald J., Weinberg, Charles B.

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 723 KB

english, 1984

55

Children's Responses to Repetitive Television Commercials

Gerald J. Gorn and Marvin E. Goldberg

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 325 KB

english, 1980

56

Some Unintended Consequences of TV Advertising to Children

Goldberg, Marvin E., Gorn, Gerald J.

Journal:

Journal of Consumer Research

Year:

1978

Language:

english

File:

PDF, 915 KB

english, 1978

57

Children's Reactions to Television Advertising: An Experimental Approach

Goldberg, Marvin E., Gorn, Gerald J.

Journal:

Journal of Consumer Research

Year:

1974

Language:

english

File:

PDF, 526 KB

english, 1974

58

The Impact of Television Advertising on Children from Low Income Families

Gorn, Gerald J., Goldberg, Marvin E.

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 308 KB

english, 1977

59

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Goldberg, Marvin E., Gorn, Gerald J.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.23 MB

english, 1987

60

TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

Goldberg, Marvin E., Gorn, Gerald J., Gibson, Wendy

Journal:

Journal of Consumer Research

Year:

1978

Language:

english

File:

PDF, 1.03 MB

english, 1978

61

The Impact of Embarrassment on Condom Purchase Behaviour

Darren W. Dahl, Gerald J. Gorn and Charles B. Weinberg

Journal:

Canadian Journal of Public Health / Revue Canadienne de Sante'e Publique

Year:

1998

Language:

english

File:

PDF, 699 KB

english, 1998

62

Heightening Adolescent Vigilance Toward Alcohol Advertising to Forestall Alcohol Use

Goldberg, Marvin E, Niedermeier, Keith E, Bechtel, Lori J, Gorn, Gerald J

Journal:

Journal of Public Policy & Marketing

Year:

2006

Language:

english

File:

PDF, 98 KB

english, 2006

63

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg and Gerald J. Gorn

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 791 KB

english, 1987

64

The effects of personal involvement, communication discrepancy, and source prestige on reactions to communications on separatism.

Gorn, Gerald J.

Journal:

Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement

Year:

1975

Language:

english

File:

PDF, 969 KB

english, 1975

65

Motivational orientation of Canadian Anglophone and Francophone managers.

Kanungo, Rabindra N., Gorn, Gerald J., Dauderis, Henry J.

Journal:

Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement

Year:

1976

Language:

english

File:

PDF, 799 KB

english, 1976

66

Identification of Key Beliefs Explaining Male Circumcision Motivation Among Adolescent Boys in Zimbabwe: Targets for Behavior Change Communication

Kasprzyk, Danuta, Tshimanga, Mufuta, Hamilton, Deven T., Gorn, Gerald J., Montaño, Daniel E.

Journal:

AIDS and Behavior

Year:

2017

Language:

english

File:

PDF, 655 KB

english, 2017

67

Evidence-Based Identification of Key Beliefs Explaining Infant Male Circumcision Motivation Among Expectant Parents in Zimbabwe: Targets for Behavior Change Messaging

Montaño, Daniel E., Tshimanga, Mufuta, Hamilton, Deven T., Gorn, Gerald, Kasprzyk, Danuta

Journal:

AIDS and Behavior

Year:

2017

Language:

english

File:

PDF, 553 KB

english, 2017

68

Download Times on the Internet: Does Being Relaxed Make Time Go Faster?

Gorn, Gerald J., Chattopadhyay, Amitava, Sengupta, Jaideep, Tripathi, Shashank

Journal:

SSRN Electronic Journal

Year:

2002

File:

PDF, 178 KB

2002

69

Roses are Red and Violets are Blue - Everywhere? Cultural Differences and Universals in Color Preference and Choice Among Consumers and Marketing Managers

Chattopadhyay, Amitava, Darke, Peter R., Gorn, Gerald J.

Journal:

SSRN Electronic Journal

Year:

2003

File:

PDF, 214 KB

2003

70

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

Tse, David K., Gorn, Gerald J.

Journal:

Journal of International Marketing

Year:

1993

File:

PDF, 1.54 MB

1993

71

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

Tse, David K., Gorn, Gerald J.

Journal:

Journal of International Marketing

Year:

1993

Language:

english

File:

PDF, 1.54 MB

english, 1993