Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples
Albert C. Bemmaor, Philip Hans Franses, Jeanine KippersVolume:
10
Language:
english
Pages:
15
DOI:
10.1023/a:1008043325970
Date:
February, 1999
File:
PDF, 105 KB
english, 1999