Volume 10; Issue 1

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Marketing Letters
Volume 10; Issue 1

Marketing Letters

Volume 10; Issue 1

1

Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance

Werner J. Reinartz, V. Kumar

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 154 KB

english, 1999

2

Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content

D. Todd Donavan, John C. Mowen, Goutam Chakraborty

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 113 KB

english, 1999

3

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

Nancy Artz, Alice M. Tybout

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 97 KB

english, 1999

4

Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples

Albert C. Bemmaor, Philip Hans Franses, Jeanine Kippers

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 105 KB

english, 1999

5

A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures

Jagmohan S. Raju, Sanjay K. Dhar

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 114 KB

english, 1999

6

Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence

Daniel A. Sheinin, Gabriel J. Biehal

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 129 KB

english, 1999

7

Product Ownership as a Moderator of Self-Congruity Effects

Michael J. Barone, Terence A. Shimp, David E. Sprott

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 103 KB

english, 1999

8

Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence

Daniel A. Sheinin and Gabriel J. Biehal

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 898 KB

english, 1999

9

Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance

Werner J. Reinartz and V. Kumar

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 1.47 MB

english, 1999

10

Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples

Albert C. Bemmaor, Philip Hans Franses and Jeanine Kippers

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 955 KB

english, 1999

11

A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures

Jagmohan S. Raju and Sanjay K. Dhar

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 1.21 MB

english, 1999

12

Front Matter

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 244 KB

english, 1999

13

Urban Legends: The Word-of-Mouth Communication of Morality through Negative Story Content

D. Todd Donavan, John C. Mowen and Goutam Chakraborty

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 1004 KB

english, 1999

14

Product Ownership as a Moderator of Self-Congruity Effects

Michael J. Barone, Terence A. Shimp and David E. Sprott

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 907 KB

english, 1999

15

Back Matter

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 283 KB

english, 1999