Defensive strategies for managing satisfaction and loyalty...

Psychology and Marketing 1998 Vol. 15; Iss. 8

Defensive strategies for managing satisfaction and loyalty in the service industry

Laurette Dubé, Manfred F. Maute
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Volume:
15
Year:
1998
Language:
english
Pages:
17
DOI:
10.1002/(sici)1520-6793(199812)15:83.0.co;2-#
File:
PDF, 162 KB
english, 1998
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