Volume 15; Issue 8

Main
Psychology and Marketing
Volume 15; Issue 8

Psychology and Marketing

Volume 15; Issue 8

1

The services marketing system and customer psychology

Banwari Mittal, Julie Baker

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 87 KB

english, 1998

2

The relationship between waiting in a service queue and evaluations of service quality: A field theory perspective

Mark B. Houston, Lance A. Bettencourt, Sutha Wenger

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 183 KB

english, 1998

3

Customer desire expectations about service employees: An analysis of hierarchical relations

Rik Pieters, Günther Bottschen, Eva Thelen

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 176 KB

english, 1998

4

Defensive strategies for managing satisfaction and loyalty in the service industry

Laurette Dubé, Manfred F. Maute

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 162 KB

english, 1998

5

Customer contact and the evaluation of service experiences: Propositions and implications for the design of services

William O. Bearden, Manoj K. Malhotra, Kelly H. Uscátegui

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 156 KB

english, 1998

6

Customer control and evaluation of service validity and reliability

W. Fred Van Raaij, Ad Th.H. Pruyn

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 183 KB

english, 1998