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Customer contact and the evaluation of service experiences: Propositions and implications for the design of services
William O. Bearden, Manoj K. Malhotra, Kelly H. UscáteguiVolume:
15
Year:
1998
Language:
english
Pages:
17
DOI:
10.1002/(sici)1520-6793(199812)15:83.0.co;2-0
File:
PDF, 156 KB
english, 1998