Managing Negative Feedback Effects Associated With Brand...

Journal of Consumer Psychology 1997 Vol. 6; Iss. 2

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Sandra J. Milberg, C. Whan Park, Michael S. McCarthy
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Volume:
6
Year:
1997
Language:
english
Pages:
22
DOI:
10.1207/s15327663jcp0602_01
File:
PDF, 1.34 MB
english, 1997
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