Volume 6; Issue 2

Journal of Consumer Psychology

Volume 6; Issue 2
1

Comment on Social Marketing: Are We Fiddling While Rome Burns?

Year:
1997
Language:
english
File:
PDF, 389 KB
english, 1997
4

Consumer Responses to Rumors: Good News, Bad News

Year:
1997
Language:
english
File:
PDF, 1.40 MB
english, 1997
6

Erratum

Year:
1997
Language:
english
File:
PDF, 166 KB
english, 1997
9

Comment on Social Marketing: Are We Fiddling while Rome Burns?

Year:
1997
Language:
english
File:
PDF, 132 KB
english, 1997
12

Front Matter

Year:
1997
Language:
english
File:
PDF, 127 KB
english, 1997
14

Back Matter

Year:
1997
Language:
english
File:
PDF, 1.56 MB
english, 1997
15

Consumer Responses to Rumors: Good News, Bad News

Year:
1997
Language:
english
File:
PDF, 584 KB
english, 1997