Preference Construction and Persistence in Digital...

Journal of Consumer Psychology 2003 Vol. 13; Iss. 1-2

Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents

Gerald Häubl, Kyle B. Murray
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Volume:
13
Year:
2003
Language:
english
Pages:
17
DOI:
10.1207/s15327663jcp13-1&2_07
File:
PDF, 4.14 MB
english, 2003
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