Overestimating the Importance of the Given Information in...

Journal of Consumer Psychology 2003 Vol. 13; Iss. 3

Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho, Steven S. Posavac
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Volume:
13
Year:
2003
Language:
english
Pages:
12
DOI:
10.1207/s15327663jcp1303_10
File:
PDF, 1.52 MB
english, 2003
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