Volume 13; Issue 3

Journal of Consumer Psychology

Volume 13; Issue 3

1

Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process

Rajdeep Grewal, Thomas W. Cline, Anthony Davies

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.87 MB

english, 2003

2

Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Amitava Chattopadhyay, Darren W. Dahl, Robin J.B. Ritchie, Kimary N. Shahin

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1005 KB

english, 2003

3

The Meaning of Brand Names to Children: A Developmental Investigation

Gwen Bachmann Achenreiner, Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 3.48 MB

english, 2003

4

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

Gita Venkataramani Johar, Page Moreau, Norbert Schwarz

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.33 MB

english, 2003

5

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

H. Shanker Krishnan, Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 2.19 MB

english, 2003

6

Process Versus Outcome Thought Focus and Advertising

Jennifer Edson Escalas, Mary Frances Luce

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 2.84 MB

english, 2003

7

Failing to Suspect Collusion in Price-Matching Guarantees: Consumer Limitations in Game-Theoretic Reasoning

Subimal Chatterjee, Timothy B. Heath, Suman Basuroy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.56 MB

english, 2003

8

Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption

Brian J. Gibbs, Aimee Drolet

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 3.21 MB

english, 2003

9

Understanding Materialism Among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio, Gary Bamossy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.31 MB

english, 2003

10

Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho, Steven S. Posavac

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.52 MB

english, 2003

11

Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer

Loraine G. Lau-Gesk

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 3.82 MB

english, 2003

12

Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Satya Menon, Barbara E. Kahn

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 4.90 MB

english, 2003

13

You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

Jennifer Edson Escalas, James R. Bettman

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 4.06 MB

english, 2003

14

When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism

Mark R. Foreh, Sonya Grier

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.87 MB

english, 2003

15

Errata

Journal:

Journal of Consumer Psychology

Year:

2003

File:

PDF, 255 KB

2003

16

Fairness and Discounts: The Subjective Value of a Bargain

Peter R. Darke, Darren W. Dahl

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 2.07 MB

english, 2003

17

Front Matter

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 130 KB

english, 2003

18

Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process

Rajdeep Grewal, Thomas W. Cline and Anthony Davies

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 408 KB

english, 2003

19

Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Amitava Chattopadhyay, Darren W. Dahl, Robin J. B. Ritchie and Kimary N. Shahin

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 270 KB

english, 2003

20

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

H. Shanker Krishnan and Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 590 KB

english, 2003

21

Understanding Materialism among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio and Gary Bamossy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 390 KB

english, 2003

22

Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

David M. Sanbonmatsu, Frank R. Kardes, David C. Houghton, Edward A. Ho and Steven S. Posavac

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 415 KB

english, 2003

23

Fairness and Discounts: The Subjective Value of a Bargain

Peter R. Darke and Darren W. Dahl

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 371 KB

english, 2003

24

Failing to Suspect Collusion in Price-Matching Guarantees: Consumer Limitations in Game-Theoretic Reasoning

Subimal Chatterjee, Timothy B. Heath and Suman Basuroy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 545 KB

english, 2003

25

Errata: Why Use Alpha If It Is Not a Good Measure of Unidimensionality?

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 83 KB

english, 2003

26

Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption

Brian J. Gibbs and Aimee Drolet

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 404 KB

english, 2003

27

The Meaning of Brand Names to Children: A Developmental Investigation

Gwen Bachmann Achenreiner and Deborah Roedder John

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 602 KB

english, 2003

28

Process versus Outcome Thought Focus and Advertising

Jennifer Edson Escalas and Mary Frances Luce

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 435 KB

english, 2003

29

Activating Culture through Persuasion Appeals: An Examination of the Bicultural Consumer

Loraine G. Lau-Gesk

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 584 KB

english, 2003

30

When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism

Mark R. Forehand and Sonya Grier

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 425 KB

english, 2003

31

Back Matter

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.02 MB

english, 2003

32

Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Satya Menon and Barbara E. Kahn

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 560 KB

english, 2003

33

You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands

Jennifer Edson Escalas and James R. Bettman

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 502 KB

english, 2003

34

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

Gita Venkataramani Johar, Page Moreau and Norbert Schwarz

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 534 KB

english, 2003

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