Activating Culture Through Persuasion Appeals: An...

Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer

Loraine G. Lau-Gesk
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Volume:
13
Year:
2003
Language:
english
Pages:
15
DOI:
10.1207/s15327663jcp1303_11
File:
PDF, 3.82 MB
english, 2003
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