![](/img/cover-not-exists.png)
Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages
Yong Zhang and Richard BudaVolume:
28
Language:
english
Pages:
15
Journal:
Journal of Advertising
DOI:
10.2307/4189106
Date:
January, 1999
File:
PDF, 2.48 MB
english, 1999