Moderating Effects of Need for Cognition on Responses to...

Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages

Yong Zhang and Richard Buda
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Volume:
28
Language:
english
Pages:
15
Journal:
Journal of Advertising
DOI:
10.2307/4189106
Date:
January, 1999
File:
PDF, 2.48 MB
english, 1999
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