Journal of Advertising

Main
Journal of Advertising

Journal of Advertising

Publisher:	M. E. Sharpe Inc.
ISSN:	0091-3367 / 1557-7805

Description:

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Select issue

Year

Issue

2020

vol. 49
iss. 1
month 01

vol. 49
iss. 2
month 03

2019

vol. 48
iss. 2
month 03

vol. 48
iss. 5
month 10

2017

vol. 46
iss. 1
month 01

vol. 46
iss. 2
month 04

vol. 46
iss. 3
month 07

2016

vol. 45
iss. 1
month 01

vol. 45
iss. 2
month 04

vol. 45
iss. 3
month 07

vol. 45
iss. 4
month 10

2015

vol. 44
iss. 1
month 01

vol. 44
iss. 2
month 04

vol. 44
iss. 3
month 07

vol. 44
iss. 4
month 10

2014

vol. 43
iss. 1
month 01

vol. 43
iss. 2
month 04

vol. 43
iss. 3
month 07

vol. 43
iss. 4
month 10

2013

vol. 42
iss. 1
month 01

vol. 42
iss. 2-3
month 04

vol. 42
iss. 4
month 10

2012

vol. 41
iss. 1
month

vol. 41
iss. 2
month 07

vol. 41
iss. 4
month 12

2011

vol. 40
iss. 1
month 04

vol. 40
iss. 2
month 07

vol. 40
iss. 3
month

vol. 40
iss. 4
month 12

2010

vol. 39
iss. 1
month

vol. 39
iss. 2
month 07

vol. 39
iss. 3
month 09

vol. 39
iss. 4
month 12

2009

vol. 38
iss. 1
month 04

vol. 38
iss. 2
month 07

vol. 38
iss. 3
month 09

vol. 38
iss. 4
month 12

2008

vol. 37
iss. 1
month 04

vol. 37
iss. 2
month 07

vol. 37
iss. 3
month 09

vol. 37
iss. 4
month 12

2007

vol. 36
iss. 1
month 04

vol. 36
iss. 2
month 06

vol. 36
iss. 3
month 10

vol. 36
iss. 4
month 12

2006

vol. 35
iss. 1
month 04

vol. 35
iss. 2
month 05

vol. 35
iss. 3
month 10

vol. 35
iss. 4
month 12

2005

vol. 34
iss. 1
month 04

vol. 34
iss. 2
month 06

vol. 34
iss. 3
month 11

vol. 34
iss. 4
month 12

2004

vol. 33
iss. 1
month SPR

vol. 33
iss. 2
month 01

vol. 33
iss. 3
month 10

vol. 33
iss. 4
month 12

2003-2004

vol. 32
iss. 4
month WIN

2003

vol. 32
iss. 1
month 04

vol. 32
iss. 2
month 06

vol. 32
iss. 3
month 10

vol. 32
iss. 4
month 12

2002

vol. 31
iss. 1
month 03

vol. 31
iss. 2
month 06

vol. 31
iss. 3
month 10

vol. 31
iss. 4
month 12

2001

vol. 30
iss. 1
month SPR

vol. 30
iss. 2
month 06

vol. 30
iss. 3
month AUT

vol. 30
iss. 4
month 12

2000

vol. 29
iss. 1
month 03

vol. 29
iss. 2
month 06

vol. 29
iss. 3
month 10

vol. 29
iss. 4
month WIN

1999

vol. 28
iss. 1
month SPR

vol. 28
iss. 2
month SUM

vol. 28
iss. 3
month 10

vol. 28
iss. 4
month 12

1998

vol. 27
iss. 1
month SPR

vol. 27
iss. 2
month 06

vol. 27
iss. 3
month 10

vol. 27
iss. 4
month 12

1997

vol. 26
iss. 1
month SPR

vol. 26
iss. 2
month 06

vol. 26
iss. 3
month 10

vol. 26
iss. 4
month 12

1996

vol. 25
iss. 1
month 03

vol. 25
iss. 2
month SUM

vol. 25
iss. 3
month 10

vol. 25
iss. 4
month WIN

1995

vol. 24
iss. 1
month SPR

vol. 24
iss. 2
month 06

vol. 24
iss. 3
month AUT

vol. 24
iss. 4
month WIN

1994

vol. 23
iss. 1
month 03

vol. 23
iss. 2
month 06

vol. 23
iss. 3
month 09

vol. 23
iss. 4
month 12

1993

vol. 22
iss. 1
month 03

vol. 22
iss. 2
month 06

vol. 22
iss. 3
month 09

vol. 22
iss. 4
month 12

1992

vol. 21
iss. 1
month 03

vol. 21
iss. 2
month 06

vol. 21
iss. 3
month 09

vol. 21
iss. 4
month 12

1991

vol. 20
iss. 1
month 03

vol. 20
iss. 2
month 06

vol. 20
iss. 3
month 09

vol. 20
iss. 4
month 12

1990

vol. 19
iss. 1
month 03

vol. 19
iss. 2
month

vol. 19
iss. 3
month

vol. 19
iss. 4
month 12

1989

vol. 18
iss. 1
month 03

vol. 18
iss. 2
month

vol. 18
iss. 3
month

vol. 18
iss. 4
month 12

1988

vol. 17
iss. 1
month

vol. 17
iss. 2
month 06

vol. 17
iss. 3
month 10

vol. 17
iss. 4
month

1987

vol. 16
iss. 1
month 03

vol. 16
iss. 2
month 06

vol. 16
iss. 3
month 10

vol. 16
iss. 4
month

1986

vol. 15
iss. 1
month 03

vol. 15
iss. 2
month 06

vol. 15
iss. 3
month 10

vol. 15
iss. 4
month 12

1985

vol. 14
iss. 1
month

vol. 14
iss. 2
month 06

vol. 14
iss. 3
month 10

vol. 14
iss. 4
month 12

1984

vol. 13
iss. 1
month 03

vol. 13
iss. 2
month 06

vol. 13
iss. 3
month

vol. 13
iss. 4
month 12

1983

vol. 12
iss. 1
month 03

vol. 12
iss. 2
month 06

vol. 12
iss. 3
month 10

vol. 12
iss. 4
month 12

1982

vol. 11
iss. 1
month 03

vol. 11
iss. 2
month 06

vol. 11
iss. 3
month 10

vol. 11
iss. 4
month 12

1981

vol. 10
iss. 1
month 03

vol. 10
iss. 2
month 06

vol. 10
iss. 3
month

vol. 10
iss. 4
month 12

1980

vol. 9
iss. 1
month 03

vol. 9
iss. 2
month 06

vol. 9
iss. 3
month 10

vol. 9
iss. 4
month 12

1979

vol. 8
iss. 1
month 03

vol. 8
iss. 2
month SPR

vol. 8
iss. 3
month 10

vol. 8
iss. 4
month 12

1978

vol. 7
iss. 1
month WIN

vol. 7
iss. 2
month 06

vol. 7
iss. 3
month 10

vol. 7
iss. 4
month 12

1977

vol. 6
iss. 1
month 03

vol. 6
iss. 2
month SPR

vol. 6
iss. 3
month 10

vol. 6
iss. 4
month 12

1976

vol. 5
iss. 1
month 03

vol. 5
iss. 2
month 06

vol. 5
iss. 3
month 10

vol. 5
iss. 4
month 12

1975

vol. 4
iss. 1
month WIN

vol. 4
iss. 2
month 06

vol. 4
iss. 3
month 10

vol. 4
iss. 4
month 12

1974

vol. 3
iss. 1
month 03

vol. 3
iss. 2
month 06

vol. 3
iss. 3
month SUM

vol. 3
iss. 4
month 12

1973

vol. 2
iss. 1
month 03

vol. 2
iss. 2
month 10

1972

vol. 1
iss. 1
month 03