Direct mail solicitations by professional and...

Journal of Direct Marketing 1987 Vol. 1; Iss. 2

Direct mail solicitations by professional and nonprofessional services: Effects of promotional offers on perceptions of quality

Meryl Gardner, Jennifer Kaplan, Carl Parisi, Robert Stern, Felicia Weinstein
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Volume:
1
Year:
1987
Language:
english
Pages:
7
DOI:
10.1002/dir.4000010206
File:
PDF, 641 KB
english, 1987
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