Volume 1; Issue 2

Journal of Direct Marketing

Volume 1; Issue 2
1

Editorial review board

Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 196 KB
english, 1987
2

From the foundation: What we’re publishing and why you need to be involved

John D. Yeck
Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 201 KB
english, 1987
3

From the editor: What we’re teaching and what we’re learning

Don E. Schultz
Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 284 KB
english, 1987
4

In-home shopping: A critical review and research agenda

Denny E. McCorkle, John M. Planchon, William L. James
Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 1.34 MB
english, 1987
7

Direct mail marketing in higher education

Helen M. Burdenski, William L. Shanklin
Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 488 KB
english, 1987
8

The process of developing and assessing a collegiate direct marketing course

Elaine Sherman
Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 672 KB
english, 1987
9

Teaching and training in direct marketing

Juliet Williams
Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 565 KB
english, 1987
10

Letters

Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 205 KB
english, 1987
13

Abstracts

Journal:
Journal of Direct Marketing
Year:
1987
Language:
english
File:
PDF, 334 KB
english, 1987