Does Private Label Quality Influence Consumers’ Decision on...

Psychology and Marketing 2012 Vol. 29; Iss. 4

Does Private Label Quality Influence Consumers’ Decision on Where to Shop?

Salome Nies, Martin Natter
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Volume:
29
Year:
2012
Language:
english
Pages:
14
DOI:
10.1002/mar.20521
File:
PDF, 598 KB
english, 2012
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