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Volume 29; Issue 4
Main
Psychology and Marketing
Volume 29; Issue 4
Psychology and Marketing
Volume 29; Issue 4
1
Consumer Decision Making Regarding a “Green” Everyday Product
John Thøgersen
,
Anne-Katrine Jørgensen
,
Sara Sandager
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 493 KB
Your tags:
english, 2012
2
How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice
Andrea Heintz Tangari
,
Ronn J. Smith
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 675 KB
Your tags:
english, 2012
3
Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies
He (Michael) Jia
,
Yonggui Wang
,
Lin Ge
,
Guicheng Shi
,
Shanji Yao
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 565 KB
Your tags:
english, 2012
4
Effects of Strategic Exiting from Sponsorship after Negative Event Publicity
Matthias Messner
,
Marc-André Reinhard
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 614 KB
Your tags:
english, 2012
5
Investigating Customer Resistance to Change in Transaction Relationship with an Internet Vendor
Hee-Woong Kim
,
Sumeet Gupta
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 635 KB
Your tags:
english, 2012
6
Evaluating Advice: Self-Presentational Biases between High and Low Self-Monitors
Richard J. Harnish
,
K. Robert Bridges
,
Matthew D. Krajci
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 585 KB
Your tags:
english, 2012
7
Does Private Label Quality Influence Consumers’ Decision on Where to Shop?
Salome Nies
,
Martin Natter
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 598 KB
Your tags:
english, 2012
8
Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach
George D. Deitz
,
Susan W. Myers
,
Marla R. Stafford
Journal:
Psychology and Marketing
Year:
2012
Language:
english
File:
PDF, 554 KB
Your tags:
english, 2012
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