The relationship between retailer image and brand image

The relationship between retailer image and brand image

Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn
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Volume:
9
Year:
1992
Language:
english
Pages:
18
DOI:
10.1002/mar.4220090405
File:
PDF, 1.03 MB
english, 1992
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