Volume 9; Issue 4

Psychology and Marketing

Volume 9; Issue 4
1

Masthead

Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 79 KB
english, 1992
2

A model of brand awareness and brand attitude advertising strategies

Larry Percy, John R. Rossiter
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 714 KB
english, 1992
3

Apparel catalog patronage: Demographic, lifestyle and motivational factors

Cynthia R. Jasper, Pi-Nan Rosa Lan
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 1.29 MB
english, 1992
4

The effects of empathy on salesperson effectiveness

Lyndon E. Dawson Jr., Barlow Soper, Charles E. Pettijohn
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 833 KB
english, 1992
5

The relationship between retailer image and brand image

Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn
Journal:
Psychology and Marketing
Year:
1992
Language:
english
File:
PDF, 1.03 MB
english, 1992