![](/img/cover-not-exists.png)
Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement
Kevin G. Celuch, Mark SlamaVolume:
10
Year:
1993
Language:
english
Pages:
15
DOI:
10.1002/mar.4220100404
File:
PDF, 1.01 MB
english, 1993