Volume 10; Issue 4

Psychology and Marketing

Volume 10; Issue 4
1

Masthead

Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 70 KB
english, 1993
2

Introduction to the special issue

Judy Zaichkowsky
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 207 KB
english, 1993
3

An empirical investigation of the role of involvement with a gendered product

Brenda Gainer
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 1.26 MB
english, 1993
9

Application of the personal involvement inventory in marketing

Dr. Leisa Reinecke Flynn, Ronald E. Goldsmith
Journal:
Psychology and Marketing
Year:
1993
Language:
english
File:
PDF, 610 KB
english, 1993