Further evidence on the consumer involvement profile: Five...

Psychology and Marketing 1993 Vol. 10; Iss. 4

Further evidence on the consumer involvement profile: Five antecedents of involvement

Jean-Noël Kapferer, Gilles Laurent
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Volume:
10
Year:
1993
Language:
english
Pages:
9
DOI:
10.1002/mar.4220100408
File:
PDF, 450 KB
english, 1993
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