From the foundation: Relationship marketing, multi-channel...

From the foundation: Relationship marketing, multi-channel distribution, and databases: New needs in the classroom and opportunities for research

Michael J. Goodkin
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Volume:
5
Year:
1991
Language:
english
Pages:
4
DOI:
10.1002/dir.4000050302
File:
PDF, 234 KB
english, 1991
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