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Volume 5; Issue 3
Main
Journal of Direct Marketing
Volume 5; Issue 3
Journal of Direct Marketing
Volume 5; Issue 3
1
Editorial review board
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 175 KB
Your tags:
english, 1991
2
From the foundation: Relationship marketing, multi-channel distribution, and databases: New needs in the classroom and opportunities for research
Michael J. Goodkin
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 234 KB
Your tags:
english, 1991
3
From the editor: Challenge or opportunities for database marketing
Don E. Schultz
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 235 KB
Your tags:
english, 1991
4
A field experimental investigation of a social influence application in industrial marketing communication strategy
Harrie Vredenburg
,
Judith J. Marshall
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 1.13 MB
Your tags:
english, 1991
5
Another view of older consumers and catalog shopping
Brian Davis
,
Warren A. French
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 881 KB
Your tags:
english, 1991
6
Electronic shoppers and nonshoppers among videotex users: Shopping orientations, videotex usages, and demographics
Soyeon Shim
,
Marianne Y. Mahoney
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 843 KB
Your tags:
english, 1991
7
Consumer personality characteristics can help guide marketing and creative strategies
Linda F. Alwitt
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 796 KB
Your tags:
english, 1991
8
Consumers’ attitudes toward direct marketing and purchase intentions: An empirical investigation
Syed H. Akhter
,
Srinivas Durvasula
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 769 KB
Your tags:
english, 1991
9
Abstracts
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 236 KB
Your tags:
english, 1991
10
Local direct marketing clubs/associations support undergraduate/graduate level DM education
Journal:
Journal of Direct Marketing
Year:
1991
Language:
english
File:
PDF, 458 KB
Your tags:
english, 1991
1
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