Direct response advertising: The contributions of price,...

Direct response advertising: The contributions of price, information, artwork, and individual differences to purchase consideration

Michael F. Weigold, Suzie Flusser, Mary Ann Ferguson
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Volume:
6
Year:
1992
Language:
english
Pages:
8
DOI:
10.1002/dir.4000060206
File:
PDF, 651 KB
english, 1992
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