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Volume 6; Issue 2
Main
Journal of Direct Marketing
Volume 6; Issue 2
Journal of Direct Marketing
Volume 6; Issue 2
1
Editorial review board
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 115 KB
Your tags:
english, 1992
2
From the Practitioners: Direct Marketing—The Next Generation and Its Implications for American Business
Stephen A. Cone
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 151 KB
Your tags:
english, 1992
3
From the Editor: Will direct marketing change communication theory?
Don E. Schultz
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 205 KB
Your tags:
english, 1992
4
A conceptual definition of direct marketing
Connie L. Bauer
,
John Miglautsch
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 940 KB
Your tags:
english, 1992
5
TV viewer characteristics and “Results beyond response”
Glen J. Nowak
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 1.23 MB
Your tags:
english, 1992
6
Direct response advertising: The contributions of price, information, artwork, and individual differences to purchase consideration
Michael F. Weigold
,
Suzie Flusser
,
Mary Ann Ferguson
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 651 KB
Your tags:
english, 1992
7
Strategic analysis and choice: How Direct Marketers Can Succeed in the 1990s
Paul Wang
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 928 KB
Your tags:
english, 1992
8
Expanding the role of the direct marketing database
Mary Lou Roberts
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 867 KB
Your tags:
english, 1992
9
Direct mail marketing and air express logistics services
Gray C. Ligon
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 505 KB
Your tags:
english, 1992
10
Making Niche Marketing Work. How to Grow Bigger by Acting Smaller. by Robert E. Linneman and John L. Stanton, Jr. McGraw-Hill, 260 pages, $22.95
David V. Rudd
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 169 KB
Your tags:
english, 1992
11
Bridge to the future
Journal:
Journal of Direct Marketing
Year:
1992
Language:
english
File:
PDF, 400 KB
Your tags:
english, 1992
1
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