Information overload in mail catalog shopping: How many...

Information overload in mail catalog shopping: How many catalogs are too many?

Mary Ann Eastlick, Richard Feinberg, Charles Trappey
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Volume:
7
Year:
1993
Language:
english
Pages:
6
DOI:
10.1002/dir.4000070404
File:
PDF, 498 KB
english, 1993
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