Volume 7; Issue 4

Journal of Direct Marketing

Volume 7; Issue 4

1

Editorial review board

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 128 KB

english, 1993

2

From the editor: Interactivity creates a new research agenda for direct marketers

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 178 KB

english, 1993

3

The targeted marketing of consumer durables

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 832 KB

english, 1993

4

Information overload in mail catalog shopping: How many catalogs are too many?

Mary Ann Eastlick, Richard Feinberg, Charles Trappey

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 498 KB

english, 1993

5

Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information

Kenneth C. Schneider, William C. Rodgers

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 733 KB

english, 1993

6

The banking industry and the media: Guided and unguided perception and preference

Janny C. Hoekstra, Peter S. Zwart

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 986 KB

english, 1993

7

Social style application to enhance direct mail response

Raymond E. Taylor, Lorraine A. Krajewski, John R. Darling

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 902 KB

english, 1993

8

Relationship issues in creating the customer database: The potential for interdepartmental conflict between marketing and MIS

Lisa A. Petrison, Paul Wang

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 845 KB

english, 1993

9

Welcome to Marketplace: A new section of the journal of direct marketing

Journal:

Journal of Direct Marketing

Year:

1993

File:

PDF, 37 KB

1993

10

The destiny of direct: A new perspective on the future of direct marketing

Howard C. Draft

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 454 KB

english, 1993

11

A theoretical approach for predicting sales at a new department store location via lifestyles

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 271 KB

english, 1993

12

Letters

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 89 KB

english, 1993

13

Foundation programs for students and professors a catalyst for quality direct marketing education

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 335 KB

english, 1993