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Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
Rajan Varadarajan, Manjit S. YadavVolume:
23
Year:
2009
Language:
english
Pages:
12
DOI:
10.1016/j.intmar.2008.10.002
File:
PDF, 451 KB
english, 2009