Volume 23; Issue 1

1

Interactivity's Unanticipated Consequences for Marketers and Marketing

Year:
2009
Language:
english
File:
PDF, 238 KB
english, 2009
3

Flow Online: Lessons Learned and Future Prospects

Year:
2009
Language:
english
File:
PDF, 519 KB
english, 2009
7

Online Pricing: Review and Directions for Research

Year:
2009
Language:
english
File:
PDF, 216 KB
english, 2009
8

Interactive Services: A Framework, Synthesis and Research Directions

Year:
2009
Language:
english
File:
PDF, 492 KB
english, 2009
9

Probability Models for Customer-Base Analysis

Year:
2009
Language:
english
File:
PDF, 408 KB
english, 2009
10

A Peek Into the Future of Interactive Marketing

Year:
2009
Language:
english
File:
PDF, 135 KB
english, 2009