![](/img/cover-not-exists.png)
Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study
Candice R. Hollenbeck, Cara Peters, George M. ZinkhanVolume:
84
Year:
2008
Language:
english
Pages:
20
DOI:
10.1016/j.jretai.2008.05.003
File:
PDF, 606 KB
english, 2008