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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Kusum L. Ailawadi, J.P. Beauchamp, Naveen Donthu, Dinesh K. Gauri, Venkatesh ShankarVolume:
85
Year:
2009
Language:
english
Pages:
14
DOI:
10.1016/j.jretai.2008.11.002
File:
PDF, 436 KB
english, 2009