![](/img/cover-not-exists.png)
Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
Mauricio M. Palmeira, Dominic ThomasVolume:
87
Year:
2011
Language:
english
Pages:
9
DOI:
10.1016/j.jretai.2011.09.004
File:
PDF, 369 KB
english, 2011