Do Multiple Source Appeals Enhance the Confidence Level of...

Do Multiple Source Appeals Enhance the Confidence Level of Message Recipients?

David J. Moore, Richard Reardon, William J. Qualls
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Volume:
38
Year:
1989
Language:
english
Pages:
14
DOI:
10.1111/j.1464-0597.1989.tb01255.x
File:
PDF, 698 KB
english, 1989
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