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Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media
Elizabeth C. Hirschman and Craig J. ThompsonVolume:
26
Language:
english
Pages:
18
Journal:
Journal of Advertising
DOI:
10.2307/4189026
Date:
January, 1997
File:
PDF, 3.34 MB
english, 1997