Consumer research in the early stages of new product...

Food Quality and Preference 2005 Vol. 16; Iss. 3

Consumer research in the early stages of new product development: a critical review of methods and techniques

Ellen van Kleef, Hans C.M. van Trijp, Pieternel Luning
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Volume:
16
Year:
2005
Language:
english
DOI:
10.1016/j.foodqual.2004.05.012
File:
PDF, 400 KB
english, 2005
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