Quality assurance labels as drivers of customer loyalty in...

Quality assurance labels as drivers of customer loyalty in the case of traditional food products

Polymeros Chrysochou, Athanasios Krystallis, Georges Giraud
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Volume:
25
Year:
2012
Language:
english
DOI:
10.1016/j.foodqual.2012.02.013
File:
PDF, 383 KB
english, 2012
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