Using cross-functional, cross-firm teams to co-create...

Industrial Marketing Management 2012 Vol. 41; Iss. 3

Using cross-functional, cross-firm teams to co-create value: The role of financial measures

Matias G. Enz, Douglas M. Lambert
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Volume:
41
Year:
2012
Language:
english
DOI:
10.1016/j.indmarman.2011.06.041
File:
PDF, 346 KB
english, 2012
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