Industrial Marketing Management
| Publisher: | Elsevier Science |
| ISSN: | 0019-8501 |
Description:
Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. The editorial board is comprised of leading international academics and professionals who offer scholarly as well as applied approaches to the growing area of industrial marketing. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better industrial marketing decisions and strategy.
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