Brand equity in the professional service context: Analyzing...

Industrial Marketing Management 2011 Vol. 40; Iss. 7

Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

Galina Biedenbach, Maria Bengtsson, Joakim Wincent
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Volume:
40
Year:
2011
Language:
english
DOI:
10.1016/j.indmarman.2011.09.007
File:
PDF, 365 KB
english, 2011
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