Usage, barriers and measurement of social media marketing:...

Industrial Marketing Management 2011 Vol. 40; Iss. 7

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Nina Michaelidou, Nikoletta Theofania Siamagka, George Christodoulides
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Volume:
40
Year:
2011
Language:
english
DOI:
10.1016/j.indmarman.2011.09.009
File:
PDF, 329 KB
english, 2011
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