B2B service brand identity: Scale development and...

Industrial Marketing Management 2011 Vol. 40; Iss. 7

B2B service brand identity: Scale development and validation

Darren Coleman, Leslie de Chernatony, George Christodoulides
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Volume:
40
Year:
2011
Language:
english
DOI:
10.1016/j.indmarman.2011.09.010
File:
PDF, 450 KB
english, 2011
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