Marketing capabilities and innovation-based strategies for...

Industrial Marketing Management 2011 Vol. 40; Iss. 8

Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

Babu John Mariadoss, Patriya Silpakit Tansuhaj, Nacef Mouri
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
40
Year:
2011
Language:
english
DOI:
10.1016/j.indmarman.2011.10.006
File:
PDF, 469 KB
english, 2011
Conversion to is in progress
Conversion to is failed