Consumer entitlement theory and measurement

Psychology and Marketing 2005 Vol. 22; Iss. 3

Consumer entitlement theory and measurement

Henry C. Boyd III, Janet E. Helms
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Volume:
22
Year:
2005
Language:
english
Pages:
16
DOI:
10.1002/mar.20058
File:
PDF, 90 KB
english, 2005
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