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Volume 22; Issue 3
Main
Psychology and Marketing
Volume 22; Issue 3
Psychology and Marketing
Volume 22; Issue 3
1
Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
Kalpesh Kaushik Desai
,
Suman Basuroy
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 107 KB
Your tags:
english, 2005
2
Mind over matter? The inability to counteract contrast effects despite conscious effort
Stewart Shapiro
,
Mark T. Spence
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 118 KB
Your tags:
english, 2005
3
Consequences of ambivalence on satisfaction and loyalty
Svein Ottar Olsen
,
James Wilcox
,
Ulf Olsson
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 137 KB
Your tags:
english, 2005
4
Consumer entitlement theory and measurement
Henry C. Boyd III
,
Janet E. Helms
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 90 KB
Your tags:
english, 2005
5
Big brands big trouble
Daniel R. Sersland
Journal:
Psychology and Marketing
Year:
2005
Language:
english
File:
PDF, 34 KB
Your tags:
english, 2005
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